Compare leading CRM platforms by pricing, features, automation, ease of use and team size.
Independent editorial scores
5 CRM platforms tested and re-checked regularly.
Ranked by our editorial scoring model. See how we rank.
9.7 / 10
CRMMatch editorial score
Flexible sales CRM with customizable pipelines, automations and reporting for growing teams.
Best for growing SMB sales teams
From $12/user/month
14-Day Free Trial
9.4 / 10
CRMMatch editorial score
Sales-first CRM built around pipeline visibility, activity tracking and deal velocity.
Best for dedicated outbound sales teams
From $14/user/month
14-Day Free Trial
9.2 / 10
CRMMatch editorial score
CRM with a free tier plus connected marketing, sales and service hubs as you grow.
Best for teams starting from zero budget
Free plan available
Free Plan + Paid Trials
9.0 / 10
CRMMatch editorial score
Feature-dense CRM at a low per-user price, with a broad suite of connected business apps.
Best for budget-aware teams wanting depth
From $14/user/month
15-Day Free Trial
8.8 / 10
CRMMatch editorial score
Straightforward CRM with built-in phone, email and AI-assisted lead scoring for small teams.
Best for small teams on a tight budget
From $9/user/month
21-Day Free Trial
monday CRM is our top overall pick for most small and growing sales teams.
monday CRM
9.7 / 10 editorial score
Side-by-side comparison of pricing, features and fit.
| Feature | |||||
|---|---|---|---|---|---|
| Best For | Best for growing SMB sales teams | Best for dedicated outbound sales teams | Best for teams starting from zero budget | Best for budget-aware teams wanting depth | Best for small teams on a tight budget |
| Starting Price | From $12/user/month | From $14/user/month | Free plan available | From $14/user/month | From $9/user/month |
| Free Plan | Limited | No | Yes | Limited | Limited |
| Free Trial | 14 days | 14 days | Yes | 15 days | 21 days |
| Sales Automation | Advanced | Advanced | Good | Advanced | Good |
| Marketing Tools | Add-on | Add-on | Advanced | Included | Add-on |
| Reporting | Advanced | Good | Advanced | Advanced | Good |
| AI Features | Yes | Yes | Yes | Yes | Yes |
| Ease of Use | Excellent | Excellent | Very good | Good | Excellent |
| Integrations | 5+ apps | 5+ apps | 5+ apps | 5+ apps | 5+ apps |
| Mobile App | Yes | Yes | Yes | Yes | Yes |
| Overall Score | 9.7 / 10 | 9.4 / 10 | 9.2 / 10 | 9.0 / 10 | 8.8 / 10 |
monday CRM
9.7 / 10 editorial score
Pros and cons, who each CRM is for, typical use cases and the limitations to know before you buy.
monday CRM scores 9.7 / 10 in our model. It stands out for sales pipeline management, reporting and forecasting, workflow automation and is our pick for best for growing smb sales teams.
Score breakdown
Best for growing SMB sales teams
Pipedrive scores 9.4 / 10 in our model. It stands out for sales pipeline management, small teams and solo founders, fast onboarding for non-technical teams and is our pick for best for dedicated outbound sales teams.
Score breakdown
Best for dedicated outbound sales teams
HubSpot scores 9.2 / 10 in our model. It stands out for marketing and lead nurturing, keeping software costs low, reporting and forecasting and is our pick for best for teams starting from zero budget.
Score breakdown
Best for teams starting from zero budget
Zoho CRM scores 9.0 / 10 in our model. It stands out for keeping software costs low, reporting and forecasting, small teams and solo founders and is our pick for best for budget-aware teams wanting depth.
Score breakdown
Best for budget-aware teams wanting depth
Freshsales scores 8.8 / 10 in our model. It stands out for keeping software costs low, small teams and solo founders, fast onboarding for non-technical teams and is our pick for best for small teams on a tight budget.
Score breakdown
Best for small teams on a tight budget
Answer a few questions and we'll narrow down the best options for your team.
Start CRM QuizTakes less than 2 minutes · No email required